Versace has unveiled Madonna as the face of its upcoming ad campaign for spring/summer 2015. The singer replaced Lady Gaga and she was chosen because #DonatellaVersace believes she is a “true icon”.
In the promo pics shot by #MertAlas & #MarcusPiggott, Madonna flaunts her toned body in several outfits from the brand’s SS15 collection. Speaking about her new role, Madonna said:
“It’s always exciting to be dressed head-to-toe in Versace and experience first-hand Donatella’s vivid imagination and passion that she has created for this collection.”
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