Meet "the most photographed behind in Kenya," Vera Sidika, who is described as the African country’s Kim Kardashian. She gained fame for her butt and career as a video model, but sparked a cultural firestorm recently when she revealed her skin lightening regimen.
In an interview with Kenyan show The Trend, the Mombasa-raised "vixen" admitted she has spent about $170,000 on bleaching creams for her career and, like the Whitenicious bleach creammad woman Dencia, Sidika pointed to black pop stars as fellow successful skin lighteners, according to Page Six. "Looking good is my business, my body is my business, nobody else’s but mine," she says on The Trend. "Nicki Minaj and Rihanna did it, you just have to do it the right way."
Rihanna and Nicki didn't lighten their skin, as far as I can tell. Medical research have shown that the practice causes cancer but Sidika must feel the risk is worth the result, which is sad in itself.
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