Filmmaker and photographer Dikayl Rimmasch shot three short films starring Mr and Mrs Carter’s alter egos. Dikayl said.
“In my first conversation on the telephone with Jay Z he explained his concept of On the Run. He said: ‘We’re not trying to do this literally, it’s not that we’re Bonnie and Clyde. We’re on the run from everything. On the run from becoming a cliché. On the run from doing the same thing again Everything he mentioned was a level of consciousness he has for staying alive as an entertainer and as a human being. He wanted to keep it more abstract because for him it was very abstract. How do you stay new, not just to your audience but also yourself?”
Beyoncé and Jay captioned the video:
“Two American outlaws speed through the Californian desert in a dusty 1960s Pontiac GTO with a manifest poise and stylish swagger that could only be embodied by the world’s foremost musical couple: Beyoncé and Jay Z.”
Look out for the two other films soon!
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