Rihanna is the new global ambassador for Puma and she’ll act as the Creative Director for Puma’s Women’s Training Category in 2015. The new gig will be a multi-year partnership between RiRi and the brand.
The singer is currently at Puma’s headquarters in Herzogenaurach, Germany for her first creative session with the design team. In a statement the CEO of Puma, Björn Gulden, said:
“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values Puma strives for: to be Confident, Brave, Determined, and Joyful. With a strong portfolio in football, running, and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
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