Victoria Beckham opened up her first flagship store for her Victoria Beckham fashion brand in London’s Mayfair on Thursday. The 6,000sq ft store has no tills, no window displays and no rails but it has huge changing rooms. Victoria previously explained why.
“It’s the first time people can see the brand through my eyes,” she said. “I didn’t want a traditional shop window, just a plain window, and a huge concrete sliding door. We’re not going to have any ugly tills anywhere. Payment is with an iPad, so we can go to the customer on whatever floor she’s on.”
Victoria is currently in New York but her hubby #DavidBeckham attended the store launch today. Victoria's parents Sandra and Tony Adams and her sister Louise Adams were also there.
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